DAN LINDBERG, MS

Founder & Principal

Dan is an economist who uses econometrics, data science, and machine learning to help groups solve high-risk, complex problems. His insights have been featured in Seniors Housing Business, McKnights, Homes.com, the Milwaukee Business Journal, and Senior Housing News. 

He also helps prepare the workforce for the opportunities and challenges created by analytics and artificial intelligence. Dan teaches business analytics in Marquette University's nationally ranked MBA program and Python and data science courses at Alverno College. He previously served as the Director of the Applied AI Lab at Waukesha County Technical College. In 2022, Dan won the Contributed Paper Award with the National Association for Business Economics.

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Professional Experience​

• Applied Economic Insight ® LLC, Principal | 2021 - Present

• Waukesha County Technical College, Director - Applied AI Lab | 2024 - 2025

• Direct Supply, Inc | 2011 - 2021

• Milwaukee Public Policy Forum | 2010

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Education

• ​Master of Science in Applied Economics, Marquette University

Selected Publications

• "Harnessing AI for Smart Manufacturing: Insights from Industry 4.0." 2025. Discover Artificial Intelligence 5:111.​​

• “Interest Rates and Lifestyle-Driven Moves for Older Adults: A Vector Autoregression Analysis.” 2024. Business Economics 59: 39-50.​

• "The Price Elasticity of Senior Housing Demand: Is it a Necessity or a Luxury?." 2022. Business Economics 57(4): 204-216. Winner of the 2022 Contributed Paper Award with the National Association for Business Economics.

Selected Presentations

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• "Restaurant AI Simplified: Tools, Tactics, and Real Results." Wisconsin Food and Hospitality Expo, Wisconsin Restaurant Association, March 2025.

• Panelist. "Lightning Talks - Domain Applications of AI." Northwestern Mutual Data Science Institute and HERA Faculty AI Summit, November 2024.

• Panelist. (2024, September). "Moving Manufacturing Forward: Applied AI Training for Your Workforce." BizTimes Manufacturing Summit, September 2024.

• Al Lawati, B.H., Babu, M., Lindberg, D.G. "Emerging Technologies in the Classroom." Inaugural Marquette Participating Faculty Symposium, November 2023.

• “The Price Elasticity of Senior Housing Demand.” National Association for Business Economics Annual Meeting, October 2022.

• Panelist. “Getting Good Data.” InterFace Conference Group’s Seniors Housing West Conference, March 2019 & February 2020.

• “Buildings Matter.”  TELS Summit, Financial Performance Sessions, May 2017.

• “Finding Your Niche.”  American Society of Consultant Pharmacists Conference, Business Solutions Session, November 2015.

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Media Appearances

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• Romero, Dani. "Your frequently asked questions about the Federal Reserve answered." September 17, 2025. Homes.com. 

• Hanson, Logan. "How these AI accelerators at WCTC help entrepreneurs get started. March 4, 2025." Milwaukee Business Journal.

• Featured in: "Getting there: Dan Lindberg." September 9, 2024. BizTimes.

• Hanson, Logan. "WCTC, gener8tor launch programs to nurture AI startups." August 25, 2024. Milwaukee Business Journal.

• Smart, Ashley. "WCTC names director for new applied AI lab." June 1, 2024. BizTimes. 

• Study, Emily. (2015, May 17). "4 Reasons Senior Living and ACOs Don’t Get Along." May 17, 2015. Senior Housing News. 

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