Guest Column in Seniors Housing Business: Naturally Occurring Retirement Communities and Market Opportunity

In my guest column for Seniors Housing Business, I examine how naturally occurring retirement communities (NORCs) offer both competitive and partnership opportunities for senior housing owners and developers. I outline actionable steps for identifying NORCs, assessing their service-needs gap, and leveraging them for referrals or development opportunities.

Read more: seniorshousingbusiness.com.