Guest Column in McKnight’s: Demand Analysis in Senior Housing

In my guest column for McKnight’s Senior Living, I describe how demand analysis in senior housing must move beyond age-cohort counts to behavioral and lifestyle drivers. I explain how combining consumer segmentation, local economics, and psychographics gives developers and operators a sharper lens for aligning pricing, product mix, and marketing strategies with real market dynamics.

Read more: mcknightsseniorliving.com.